AI sales coach

What is AI sales coaching?

AI sales coaching uses artificial intelligence to help sales teams improve performance in real time. By analyzing sales conversations and rep behavior, an AI sales coach provides personalized insights, live feedback, and tailored recommendations to help every rep refine their skills and close more deals.

Unlike traditional coaching that happens after the call, AI-powered sales coaching delivers support in the moment when it can make the biggest impact, such as providing objection handling criteria or information from battle cards to address competitors.

Why you need an AI sales coach

In fast-paced sales environments, every second counts. An AI sales coach acts as your team’s always-on sales trainer, providing the right talking points, coaching cues, and competitive insights as conversations happen. Whether you’re onboarding new reps or supporting top performers, AI coaching ensures consistent messaging, confident delivery, and improved close rates.

We all have moments where the right information doesn't come to mind immediately. With an AI sales coach, that information can pop up for each seller right on screen when it's needed, based on the content of the sales call.

How Dialpad’s AI sales coaching works

1. Coaching groups for real-time support

Dialpad’s AI sales coach empowers managers to create dedicated coaching groups, monitor live conversations with real-time sentiment analysis, and step in when support is needed most. Managers can listen in, offer live guidance, or join calls directly to ensure customer interactions stay on track.

2. Real-time recommendations with AI live coach cards

With Dialpad’s AI sales coaching tools, reps never have to fumble for the right words. AI Live Coach Cards automatically display key messaging, objection handling tips, or product details triggered by specific phrases. This ensures reps respond instantly and accurately to every customer question.

3. Live automated speech coaching

Great selling is as much about tone and timing as it is about words. Dialpad’s AI-powered sales coach provides live feedback on pacing, filler words, and listening behavior to help reps maintain a natural flow, build rapport, and boost conversion rates.

Benefits of AI sales coaching with Dialpad

• Faster onboarding for new reps through in-the-moment learning

• Consistent messaging across every customer conversation

• Improved performance through data-driven insights

• More time for managers to focus on strategic coaching and deals

Beyond AI sales coaching, Dialpad Sell gives sales leaders everything they need to train reps, close deals faster, and make smarter decisions with AI-driven insights.

Features like AI Playbooks automatically track rep performance against proven sales frameworks, ensuring consistent messaging and helping managers identify which coaching areas need attention. Real-time call analytics, automatic transcriptions, and conversation intelligence reveal what winning calls sound like, allowing leaders to replicate best practices across the team.

Custom dashboards track key metrics such as talk ratios, customer sentiment, and keyword trends, giving managers a clear view of how each rep is performing. With CRM integrations for Salesforce, HubSpot, and others, every interaction is automatically captured so reps can focus on selling while AI does the heavy lifting behind the scenes.